Our Services
Consulting Built Around Your Literary Goals
Every author's journey is different. MJS Publishing Lab offers targeted consulting services designed to meet you where you are and move you toward where you want to be. Whether you need a full strategy or focused support in one area, we build a plan that fits your vision and your budget.
Book Marketing
Get your book in front of the right readers at the right time
You wrote the book, now let's make sure the world finds it. MJS Publishing Lab designs and executes book marketing strategies rooted in your genre, audience, and goals. From launch campaigns to sustained visibility, we help you build momentum that lasts beyond release day.
What's included:
✓ Book launch planning and campaign strategy
✓ Target audience identification and reader profiling
✓ Email marketing strategy and newsletter development
✓ Social media content planning and platform guidance
✓ Media outreach and book review strategy
✓ Amazon and retailer optimization
✓ Ideal for first-time authors, indie authors, series authors
Communications & Marketing Strategy
Build the brand behind the book
Your book is your brand and your brand is bigger than any single title. MJS Publishing Lab helps you develop an integrated communications and marketing strategy that positions you as an author and thought leader, builds a loyal audience, and creates long-term opportunities in the literary marketplace.
What's included:
✓ Author brand strategy and messaging framework
✓ Content strategy across platforms (blog, podcast, video, social)
✓ Content strategy across platforms (blog, podcast, video, social)
✓ Integrated campaign planning and editorial calendars
✓ Audience engagement and community growth strategy
✓ Partnership and collaboration outreach
✓ Website and digital presence audit
✓ Ideal for multi-title authors, author entrepreneurs, authors building a platform
AI Implementation Strategy
Work smarter with tools built for the modern author
AI is reshaping the publishing world and authors who understand how to use it strategically have a real advantage. MJS Publishing Lab provides practical, judgment-based guidance on integrating AI tools into your writing process, marketing, and business operations. No overwhelm. No gimmicks. Just smart implementation that serves your goals.
What's included:
✓ AI tool audit and personalized recommendations
✓ Writing productivity workflows using AI assistance
✓ AI-powered content creation and repurposing strategies
✓ Marketing automation and email workflow setup
✓ Training and 1:1 coaching on emerging tools
✓ Ethical AI use guidance for authors and communicators
✓ Ideal for tech-curious authors, busy indie authors, and publishing professionals
Speaking Engagements
Bring expert insight to your next event or conference
Shalonna Anderson is an engaging and dynamic speaker whose sessions blend practical strategy with lived experience as an author, marketer, and AI strategist. She speaks to writing communities, publishing organizations, libraries, universities, and professional development audiences on topics that matter to today's communicators and indie authors.
Available Formats:
✓ Keynote presentations (45–60 min)
✓ Workshops and interactive sessions (90 min – half day)
✓ Panel participation and moderation
✓ Podcast and media appearances
✓ Virtual and in-person events
✓ Ideal for literary conferences, libraries, universities, and
writing organizations